# Kylie Ridge

> Kylie Ridge is a social media and digital marketing strategist based in San Diego, California. She has 3+ years of experience in short-form video, paid social, and email marketing, and leads social and content strategy for three fertility and reproductive-health brands. She is open to social media, content, and growth marketing roles (remote, hybrid, or San Diego).

Contact: kylieridge00@gmail.com
Portfolio: https://www.kylieridge.com/

## Current role
- Social Media & Digital Marketing Specialist, 2024 to present. Gen 5 Fertility, Great Beginnings Surrogacy, and YourEggs (multi-brand portfolio), San Diego, CA.
- Leads social and content strategy across TikTok, Instagram, Facebook, LinkedIn, and Pinterest for 3 brands.
- Plans and optimizes Meta ad campaigns; builds email drips and lifecycle workflows for 30–90 day decision cycles.

## Selected results
- 5.2M+ views on a single TikTok video; several others above 1M views each.
- 900+ qualified donor leads and 2,000 new followers from one TikTok campaign in under 30 days; framework reused across 4 later campaigns.
- 80% of donor applications driven by organic social at the flagship brand.
- About 45% of surrogate applications attributed to organic social.
- 57% year-over-year growth on the flagship TikTok account.
- 178% year-over-year increase in social media inquiries at Gen 5 Fertility.
- Supports brand accounts with 130K+ followers; 2.1M views on Instagram for Great Beginnings Surrogacy.

## Previous experience
- Social Media / Marketing Coordinator (part-time), Maya's Cookies, San Diego, May–Aug 2024. Cross-platform content, product photography, A/B-tested email campaigns that increased online sales, creator partnerships.
- Social Media & Content Intern, IMP-SF (remote), Feb–Aug 2022. Social accounts, short-form video, podcast editing, SEO support, monthly reporting.

## Education
- B.S., Television, Film and New Media; Minor in Digital and Social Media Studies. San Diego State University, 2024.

## Skills and tools
- Skills: social media strategy, short-form video, TikTok and Instagram Reels, paid social, creative testing, ROAS optimization, email and lifecycle marketing, marketing automation, copywriting, community management, influencer and creator partnerships, analytics and attribution.
- Tools: Meta Ads Manager, TikTok Ads Manager, Klaviyo, Mailchimp, Keap, Zoho, Hootsuite, Later, Asana, Airtable, Canva, CapCut, Adobe Photoshop, Adobe Premiere Pro, Final Cut Pro, ChatGPT.

## Case studies
- [Viral TikTok, 5.2M views](https://www.kylieridge.com/#cases): timely hook, fast pacing, optimized first seconds.
- [900+ donor leads](https://www.kylieridge.com/#cases): social listening, trending audio, clear inquiry messaging.
- [57% account growth](https://www.kylieridge.com/#cases): consistent cadence, educational and behind-the-scenes content.
- [Email nurture funnel](https://www.kylieridge.com/#cases): segmented intended-parent sequences by funnel stage.
- [AS IS spec campaign](https://www.kylieridge.com/#spec): self-initiated content campaign proposal for Aritzia (not commissioned).

## Work samples on the site
- TikToks for YourEggs with 5.2M, 2.7M and 1.8M views; an Instagram Reel for Great Beginnings Surrogacy with 2.1M views.
- Gen 5 Fertility organic TikToks, paid social videos (324K+ campaign views) and an educational Instagram carousel.
- Maya's Cookies TikToks, Instagram posts and email campaigns.